About Us
The World Social Media Festival is an annual red-carpet event without compare, seen as one of the most coveted invitations on the Social Media calendar. It is where the World's Greatest Brands, Influencers, Social Media Platforms and Contributors get together at prestigious venues to forge relationships and celebrate their achievements in this groundbreaking industry.
The World Social Media Festival recognises and celebrates Social Media Contributors in a multitude of categories, which showcase exceptional creativity, innovation and execution. The event is the perfect chance to toast to the industry's finest achievements, whilst providing an evening of networking and celebration.
Eminence, splendour and elegance set the scene for a spectacular festival, with prestigious hotel venues setting the backdrop for its events.
Importance of Social Media
"90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users." Emarketer
"There are 5.17+ billion social media users in 2024, with the worldwide total growing by 288 million (9 percent) since this time last year." We Are Social
"63% of customers actually expect companies to offer customer service via their social media channels, and 90% of social media users have already used social media as a way to communicate with a brand or business." Smart Insights
"Over the last five years, brands have collaborated with social media influencers across channels to generate awareness, and influencer marketing grew from an ancillary marketing tactic to a $5-10 billion dollar industry." Big Commerce
“Influencers have moved into celebrity territory. An endorsement from them is just as valuable as working with LeBron. They have incredibly engaged audiences and have an ability to push really big numbers. We actually believe influencers are more impactful than athletes and TV stars because they are more relatable and so their audience is more tapped in." People.com
"Burberry dedicates around 60 per cent of its marketing budget to digital platforms, engaging customers on Facebook, Twitter, Tumblr, Pinterest, Instagram and YouTube." - SocialWall
"The total estimated value of social media coverage was 159.5 million euros and 49.9 percent of that was achieved during New York Fashion Week, followed by Milan and Paris." WWD
"A study from Hotels.com revealed a new trend of ‘travel bragging’ on social media among Millennials. One in eight Millennials admits picking their next destination and hotel based on how Instagrammable it is." Luxe.digital
"While competitors’ most engaging posts are generally about customer experience, Mercedes-Benz focuses on a hot-button, environmental issue: CO2 emissions. For instance, many of Mercedes’ Facebook posts contain information about its cars’ fuel consumption and CO2 emissions." Spinklr
Social media has changed the way we live our lives. From the way we get our news to the way we interact with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay.
Today’s consumers gravitate towards brands whose social values align with their own. Thus it is important for brands to not only have a point of difference, but also a point of view that resonates with their customers.
World Social Media Festival, A Golden Stamp of Excellence
Epitomized acclamation will set the tone for the World Social Media Festival as it recognises the world's leading Social Media influencers, who are continuously striving for excellence and setting the standard in the industry. The world's most brilliant contributors will be lauded at the prestigious event, and thereby inspired to reach even greater heights.
